Your Headshot is Your Brand
Updated: May 5, 2018
You may have seen real estate agents featured in their ads and promotional campaigns with a photo of themselves. Corporate headshots help in branding a business by connecting business owner’s image with their company. Every business professional should understand the brand power through corporate photography. Potential clients want to know the corporate professionals of a company before they meet them. They make the first impression even before shaking your hand. A headshot acts as the first introduction which usually lasts long. A professional headshot is a good way to set yourself apart from your competitors. An image creates a lasting impression of your business good or bad.
A professional headshot is very different from ordinary personal photographs. It is not done to memorialize a a moment but rather to sell a product-- you! . Headshots with professional photographers are designed to give a unique style of professionalism to your brand. Hairstyle, cosmetic application, accessories, and apparel are kept as important as facial expression to give your image of a powerful and influential corporate professional.
Unprofessional photos cost business clients. You are what your photographs projects to the world. With unprofessional photographs, it is hard to gain any authority and be taken seriously. Customer associate themselves with companies that projects quality and professionalism. Your client, customer, buyers and website visitors are all active and watch you on social media. Therefore, if you want to receive the required attention your brand demands, using professional head shots for all your social presence on the internet is a must.
It's a fact that people love to buy from brand and business they know and trust. Corporate headshots do the best in creating a brand image of a business. Potential customers visit your website, portfolio or social media presence and they take an interest in knowing and recognizing the person behind the brand. Don’t you think it is wise to look your best? It creates an unforgettable image in the mind of the customers and builds the required trust. It is human nature to not trust somebody with no identity. Without professional headshot, it is impossible to build a trustworthy relationship with your clients.